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$ 40.00
Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks...
$ 40.00
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered...
$ 38.00
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in...
$ 38.00
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this...
$ 38.00
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this high-powered treatment product that deposits pure, human keratin protein directly into...
$ 34.00
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type,...
$ 32.00
Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Our patented Alpha Keratin 60ku® protein binds directly to the...
$ 40.00
Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and...
$ 40.00
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the...
$ 40.00
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human...
$ 38.00
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that...
$ 38.00
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It...
$ 38.00
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this...
